Case Study and Redesign
About Project
BigBasket, India’s largest online grocery platform, was founded in 2011 and acquired by Tata Digital in 2021. It offers services like BB Daily, BB Instant, and BB Now, with a focus on quick delivery.
My study focuses on redesigning the user interface (UI) of BigBasket to create a more interactive and engaging experience for the target audience. The objective is to enhance usability, improve visual appeal, and optimize the overall user journey by incorporating intuitive design elements and interactive features.
Layout
The UI design process involves structuring key steps to create a user-friendly and visually appealing interface. It begins with research and planning, followed by wireframing, prototyping, and testing to refine the design. Finally, the design is implemented and evaluated to ensure a smooth user experience.
Final Design points
-
The design is now more visually appealing, with offers displayed directly, making it easier for users to identify product discounts.
-
The color choices enhance the mood of the products, giving users a happy and natural feeling.
-
The wallet and notification icons are placed on the screen to ensure easy access, as they are important features for the user.
Challenge to redesign the UI
The current BigBasket user interface feels cluttered and lacks visual clarity, making it challenging for users to navigate the platform seamlessly. The screen appears overcrowded with information, leading to a sense of congestion that can overwhelm the user.
Additionally, the visual design could benefit from improvements in layout, spacing, and hierarchy to create a more organized and aesthetically pleasing experience. Elements such as product listings, filters, and banners seem to compete for attention, reducing overall readability and ease of use.
A more structured and visually balanced design would help guide users’ focus, improve product discoverability, and enhance the shopping journey. By refining the UI, BigBasket can achieve a cleaner, more modern look while ensuring that functionality remains intuitive and engaging.
#3AA304
R58 G163 B4
#115D00
R17 G93 B0
#F38800
R243 G136 B0
#FA5300
R250 G83 B0
#C60200
R198 G2 B0
Colour Theme
UI maintaining BigBasket's brand color theme to ensure consistency and brand recognition. The existing color palette will be applied thoughtfully to create a visually cohesive and appealing design. This approach helps reinforce the brand identity while enhancing usability.
Diving Further into others UI/UX Projects
Click any project image to know more
Thought Process
I’ll start by mind mapping key elements for the BigBasket app to identify essential features and user needs. Then, I’ll create a rough layout design to visualize the structure and flow. This will help in building a more organized and user-friendly interface.
